Friday Mai Tai

Mrs. Mai Tai got her second vaccine today, a super fast experience in Oakland with plenty of time for lunch to-go from Trader Vic’s. I’m really loving their Kahlua Pork Sandwich, which thankfully isn’t bathed in BBQ sauce. So tender and tasty.

The Mai Tai was made fresh with ice for nearby parked lunch experience. Gotta love that great Trader Vic’s crushed ice and fresh lime to make the Mai Tai extra special.

Vic’s is now open for indoor dining. Here’s a peek at the table spacing, if you’re so inclined.

Pipeline Cocktail at Trader Vic’s

The Pipeline is a new limited time cocktail this week at Trader Vic’s Emeryville . Mrs. Mai Tai and I were planning to visit Vic’s after her COVID shot on Friday but couldn’t make it since the lines were so long. So, I got some to-go cocktails from Vic’s today and enjoyed the cool but sunny and clear Bay Area weather on the drive up to Emeryville.

I joked with Julie that the “meal” option for Trader Vic’s would be their utterly decadent peanut butter spread and crackers, but that’s exactly what I did. Three orders of peanut butter and crackers is more than a meal for some and gave us enough food to order Trader Vic’s cocktails.  (note: I dearly miss the Aloha Bowl that was a staple during the initial take-out period and if anyone is listening at Vic’s – please bring it back!). The peanut butter spread at Trader Vic’s so maybe our favorite thing there – besides Mai Tais.

Pipeline is made with Overproof and Spiced Rums, Pineapple Juice, Citrus, and a bit of Blue Curacao and is the signature cocktail at the Abu Dhabi Trader Vic’s.  The initial taste was unexpected and a little bit of a funny taste. Definitely not made for craft cocktail connoisseurs. But second and third hit? Well, I definitely enjoyed it. I also (surprise!) had a Mai Tai that was plenty good. Mrs. Mai Tai had the Banana Batida which hits the coconut and banana notes that she loves. I tasted this and it’s great.

Final Trader Vic’s Mai Tai of 2020

Mrs. Mai Tai and I ran some errands and landed at Trader Vic’s for lunch. It was nearly outdoor dining as we enjoyed the view of the restaurant and lush greenery from our car.

Lunch was fab. I had the Kalua Pork Sandwich with fries and it tasted great. Even better was a bun that completely held everything together. Mrs. Mai Tai had the Volcano Shrimp bowl and once again really liked it. Though, we both really miss the Aloha Bowls. Please, Trader Vic’s, bring back the Aloha Bowls!



The cocktail was the San Francisco Mai Tai, the Mai Tai served with a float of dark and 151 rums. Though it’s all mixed together when served to-go, this Mai Tai had a deep and rich flavor no doubt influenced by those float rums. It was really great and made two full Mai Tais. I don’t know what it is about the Vic’s Mai Tais but they travel very well.



One of the few benefits this year has been the generally reduced freeway traffic, though today was much heavier than expected. Nonetheless, that light traffic has given us the opportunity to patronize Trader Vic’s many times during the various phases of quarantine, take-out, outdoor dining and everything in between. Today, the Trader Vic’s Captain Cook room was all set up for merchandise sales and there was plenty to choose from (I’ve bought plenty of merch this year, too). Thanks to the lovely day in Emeryville, it was a nice way to cap more than a dozen visits to Trader Vic’s this year.

2nd Best Mai Tai of 2020

Mai Tai at Trader Vic’s (Emeryville, CA)

Mai Tai Day in August was crazy in 2019 for the 75th anniversary of the Mai Tai, so 2020 was bound to be a smaller event. But even with COVID we were able to celebrate in the Trader Vic’s outdoor space with a special internet-based toast to Trader Vic and the Mai Tai. Mai Tais came packaged in custom Mason Jars, too.

I had a lot of Trader Vic’s Mai Tais in 2020, before and during COVID. But none tasted as good as this one that somehow was chilled and balanced to perfection.

Trader Vic’s Orgeat

Orgeat month continues with an orgeat that’s been widely available for some time: Trader Vic’s Orgeat

The Trader Vic’s syrups have had sort of a bad reputation in the past few years amongst cocktail aficionados due to their use of Corn Syrup and preservatives, but this is widely available so I decided to give it a try at home. I purchased my 1 liter bottle for $9 at BevMo and the Trader Vic’s products are also available online.

In a Mai Tai made with Denizen Merchant’s Reserve Rum and Ferrand Dry Curacao, the Trader Vic’s Orgeat adds a hint of almond and little bit of silkiness to the mouthfeel. I am not sure it adds a lot of the cocktail but at least it doesn’t introduce any objectionable flavors to the cocktail or have any unpleasant aftertaste.

So, if budget is an issue I think the Trader Vic’s is a better option than comparable mainstream orgeat brands like Torani.

Beachbum Berry’s Latitude 29 Wiki Wiki Mai Tai Mix Market Analysis

Beachbum Berry’s Latitude 29 Wiki Wiki Mai Tai Mix is now available, and the product it most closely resembles is the Trader Vic’s Mai Tai Concentrate. Rarely available for sale at retail, the Mai Tai Concentrate has been available for a few months from the Trader Vic’s website as a result of new market opportunities in the time of COVID.

As with the Wiki Wiki mix, you bring Lime juice and Rum to the party, though Trader Vic’s does recommend 1 oz. of Gold Rum and 1 oz. of Dark Rum rather than light rum recommended by Latitude 29. The Trader Vic’s Mai Tai Concentrate has been in heavy use at Trader Vic’s restaurants for years, so it’s familiar to many customers.

There are three main points of comparison between the Trader Vic’s and Latitude 29 Mai Tai mixes.

Ingredients favor Latitude 29

The Latitude 29 Mai Tai Mix contains Water, Pure Cane Sugar, Almonds, Curacao Orange Peel, Carmel Sugar Syrup, Orange Blossom Water, Organic Almond Essence, and Rose Water. There are no preservatives.

The Trader Vic’s Concentrate contains High Fructose Corn Syrup, Water, Natural Flavor, Carmel Color, and Potassium Sorbate (a preservative).

Without question, Latitude 29 contains higher quality, more natural ingredients.

Price favors Trader Vic’s

The Mai Tai Concentrate is just $10 for 1 liter bottle, while the Latitude 29 is $18 for a smaller 375 ml bottle. Both Trader Vic’s and Orgeat Works are pricey on shipping.

Taste is Close

One of our local reviewers compared the two mixes with Real McCoy 3, a lightly aged Barbados Rum. They said that Trader Vic’s taste popped a bit more than the more subtle Latitude 29 flavor, so a slight edge to the Concentrate.

My own comparison test found that both products taste similar. There’s more of an orange flavor from Latitude 29, and more of an almond sweetness to Trader Vic’s. Basically a draw.

 

What’s the Market?

One of our local reviewers expressed confusion over the market for the Wiki Wiki Mai Tai Mix, noting that if you were able to order it you’d be able to order some excellent Orgeat varieties from Orgeat Works — which would seem to render the idea of a Mai Tai Mix useless. This reviewer noted that the problem most “lazy” home bartenders have is obtaining and using Orgeat and Fresh Lime. On this point I tend to agree, though Orgeat Works’ Adam Kolesar noted that vacation scenarios might provide a suitable use for this product.

If you’re bringing Rum and fresh Lime to the party, it’s not too hard to get Orgeat and Orange Curacao. A Mai Tai Mix that can include the Lime component would be even more suitable to vacations and “lazy bartender” scenarios, but none of the “just add rum” Mai Tai mixes are particularly good.

Still, Beachbum Berry’s Latitude 29 Wiki Wiki Mai Tai Mix is a strong entrant into the market. We wish the distribution for the Orgeat Works products was more widely available, as we’ve enjoyed their Latitude 29 Falernum and Latitude 29 Orgeat in the past. Having the Latitude 29 Mai Tai Mix in beverage warehouse-style retail locations would present an opportunity for cocktail newbies to have a good experience making Mai Tais at home.

Order the Wiki Wiki Mai Tai Mix on the Orgeatworks website.

A review sample of Beachbum Berry’s Latitude 29 Wiki Wiki Mai Tai Mix was provided by Orgeat Works. Thanks to Julio, Alex, Sean, Brent, and Melissa for comments and contributions to this series of articles.

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