Remembering Alex Fritch

We’re all still dealing with the loss of our friend Alex. If you’d like to help the family, a Go Fund Me has been set up: Celebrate the life of Alex Fritch.

Those who met Alex were impressed by his easygoing and friendly manner. But Alex could be quick with a funny comment too. Both of these aspects are on display with the three videos below.

Down the Hatch Game

Recorded in July 2020, the two rounds here are an homage to the classic 1970s game show Match Game but with a focus on tiki, rum, and the bars in the Oakland, CA area. If you’re not a local, you won’t get a few of the “Oakhana” references, but if you know anything about tiki bars or tropical cocktails there will be a lot of familiar subjects.

Alex was one of the “celebrity panelists”, along with his wife Terra. Alex was put into the “Richard Dawson” chair on the second row, and filled the role of the droll but funny man so well.

5 Bottle Rum Challenge

Recorded in January 2021, Alex was the first person I contacted to participate in a fun round-robin discussion of our favorite rums in five and only five categories. Alex joined us online from his home tiki bar, Fred and Ginger’s Exotic Cocktail Bar and Lounge, and you can truly experience his knowledge and passion for rum.

New Trader Vic’s San Jose Airport Opens May 27

Only for those on the inside of security, but open any time planes are flying near Terminal B, Gate 22-23. Restaurant and bar, with Outpost grab’n’go.

Update: the Outpost opens on May 27. The bar/restaurant opens mid-June.

Update #2: the Outpost opening is delayed slightly and will not open on the 27th, due to COVID related training snags. Stay tuned.

Update #3: The Outpost is now open.

Update #4: Trader Vic’s San Jose is now fully open

New Trader Vic’s San Jose Airport Merch

Trader Vic’s San Jose Airport Merchandise Now on Sale

Shop Trader Vics.com

Notch’s Place