Instagram Top Nine for 2023

I do still continue to love Instagram, where even the ads help me with my holiday shopping. Plus all the connecting and commenting on the things we love to share. Check out the fun at @UltimateMaiTai. So, here are the Top Nine Posts for 2023.

  • Appleton 17 Mai Tai with Martin Cate (497)
  • Appleton 17 at London event (370)
  • Napa Museum for Tiki Exhibition (358)
  • Cocktail Archaeologist Costume meme (348)
  • Trad’r Sam’s iconic sign (309)
  • Ultimate Mai Tai at Royal Tot (294)
  • World’s Worst Mai Tai at Make & Drink studio (268)
  • Tonga Room (266)
  • Legendary Mai Tai on Make & Drink channel (262)

So, what I’m hearing is that y’all were pretty interested in Appleton 17 Legend rum this year. Seems like you’ve chosen the correct feed for all your Mai Tai minutia.

Top Nine says I had 29,600 likes on 244 posts, an average of 121 per post, so thank you all for the likes. I’m in the “top 1% of accounts with up to 5000 followers,” so the goal next year is to be a smaller fish in a bigger pond.

Happy 6th Instagramiversary to Me

The Search for the Ultimate Mai Tai was relaunched on Instagram on this day in 2017, reviving the brand started way back in 1998. 2195 posts and counting, chronicling experiences with cocktails, connections with people in the community, and world’s leading feed of Mai Tai minutiae.

We had some great adventures in the last 12 months. A few are chronicled in the photos including some travels with Mrs Mai Tai to far off places such as Honolulu, Las Vegas, Minneapolis and various locations in California including Sacramento, Disneyland, and Napa. I attended Tiki in Waikiki and presented at Trader Vic’s as part of the SF Rum Festival.

42 different tiki bars in the last year. We said goodbye to ones in Minneapolis and Oakland but found new ones in Orinda, Petaluma, and Las Vegas. I was featured on the Make & Drink channel on YouTube and my Ultimate Mai Tai was added to cocktail menu at Tiki Tom’s.

So, thanks to so many fellow Mai Tai fans I’ve had the pleasure of interacting with over the last year. I appreciate your follows, likes, and comments here and in real-life, including the discussion of very important topics such as the best orgeat and whether or not fun can be had in a tiki dive bar.

Cheers!

The World’s Worst Mai Tai

I found this recipe in the 1980 book from Michael Walker called simply The Cocktail Book. The entry says “There are several different versions of the Mai Tai, but this seems to be the most popular with bartenders and patrons alike.” Walker also says “this drink will taste deliciously innocuous, but beware! It has a habit of creeping up on you.”

Photo by Derek / Make & Drink

(World’s Worst) Mai Tai by Michael Walker
½ measure Dark Rum
1 measure Light Rum
½ measure Tequila
½ measure Triple Sec
1 measure Apricot Brandy
1 measure Orange Juice
1 dash Orgeat
1 dash Angostura Bitters
2 dashes Grenadine
Blend with ice until smooth. Decorate with slices of orange, lime, lemon, pineapple, and a maraschino cherry.

With all those ingredients and the elaborate garnish, I’m not sure which bartender would prefer to make this compared to a traditional five ingredient Mai Tai.

We shared this monstrosity with Derek from Make & Drink and he invited me over to the bar to try it! You can watch to the video to see our reactions but suffice to say while this might be an okay generic tropical drink it by no means should be called a Mai Tai. Not with tequila and apricot brandy.

Top Nine for 2022 on Instagram

For those of us who still value photos on Instagram, here are my top nine most liked photos. Thanks to all the followers and lurkers, plus my relentless almost daily posting, I received 38,400 likes in 2022.

  1. Royal Hawaiian Mai Tai
  2. Authentic Mai Tai costume
  3. Inside Passage 📷:@juliebeane
  4. Tiki Ti
  5. Save Trader Vic’s London (repost from @savetradervicsldn)
  6. Trader Vic’s Tiki Stem Coupe with Blue Caribbean Cocktail
  7. My Hawaiian Mai Tai presentation at Tiki Kon 📷:@juliebeane
  8. Mai Tai in Trader Vic’s San Jose Airport 1st Anniversary glass
  9. Cocktail at California Gold bar in San Rafael

Killer Mai Tais, Literally

There’s a key plot point in the new season of American Horror Story: NYC on FX/Hulu. There is a serial killer at loose but he only seems to be killing men who order Mai Tais at bars.

No, I’m not joking. Thank you to Amanda Hastings for the heads up on this detail.

Look, haven’t we already suffered enough with bad Mai Tais over the years? Now we have to deal with looking over our shoulders and worrying about copycat killers!

This kind of show isn’t really my bag though, Mai Tai or no Mai Tai. If someone wants to send me spoilers via DM I wouldn’t mind knowing how this turns out. Maybe the killer has a grudge against Trader Vic or is simply a Martini fanatic.

This brings new meaning to the phrase “Mai Tai Till I Die.”