The Search for the Ultimate Mai Tai was relaunched on Instagram on this day in 2017, reviving the brand started way back in 1998. 2453 posts in total and 257 just this year, chronicling experiences with cocktails, connections with people in the community, and world’s leading feed of Mai Tai minutiae.
We had some great adventures in the last 12 months. A few are chronicled in the photos including some travels with Mrs Mai Tai to far off places such as London, Eastern Europe, Las Vegas, New Orleans, and San Diego. Locally, a sprained ankle did not derail the enjoyment of the Trader Vic’s 90th anniversary weekend in Emeryville including the Black Tai dinner. We participated in a bar crawl in San Francisco’s North Beach and I hosted Mai Tai Trivia in Oakland. Made it up north for a tiki weekend in Seattle including the inaugural Tiki Palooza event, and I did presentations for the Three Rum Club at Tiki Tom’s, a huge crowd at Tiki Oasis San Diego, and at the San Francisco Rum Congress with Cocktail Wonk.
I visited 42 different tiki bars in the last year, plus 7 home bars. We said hello to some new to us in Europe, including Trader Vic’s in Munich, Rumpus in Budapest, and Matiki in Vienna. I was featured on several episodes of the Make & Drink channel on YouTube, including a blind tasting of eight different single bottle Mai Tais. The Ultimate Mai Tai was featured on Spike’s Breezeway Cocktail Hour and remains on the menu at Tiki Tom’s. Thank you to so many folks in the industry who’ve shown what true hospitality is.
So, thanks to so many fellow Mai Tai fans I’ve had the pleasure of interacting with over the last year. I appreciate your follows, likes, and comments here and in real-life, including the discussion of very important topics such as tiki bar ratings criteria and whether it is okay to put pineapple juice in a Mai Tai (hint: it is). Here’s to another year.
Cheers!