1953: The Mai Tai is Trader Vic’s Favorite

Found this in a gossip column from the Honolulu Star-Bulletin, dated February 4, 1953. The article references the Royal Hawaiian Hotel’s “newly revised drink list” which we all know was the place where the Mai Tai was introduced to Hawaii.

And quite notably, Trader Vic’s indicates that his favorite drink is the Mai Tai, “a heady concoction with a rum base.”

It is easy to see some of the statements about the Mai Tai from Trader Vic the man and Trader Vic’s the corporation through the lens of being behind a drink that became world famous. But here, at the birth of the Mai Tai’s rise to fame is Vic himself extolling the virtues of the cocktail. It also gives some perspective to Vic’s role in the “Mai Tai Origin Wars” and how much effort he went through to be known as the father of the cocktail. The Mai Tai appears to be his favorite child.

The article’s capper paints clearer picture of the man with the closing remark that “Vic says his job gives him heartburn about once a week.”

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