Tag: MaiTaiMyths

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Mai Tai Myth: Trader Vic Kept the Recipe a Secret

Leading up to Mai Tai Day (August 30), we are sharing five Mai Tai myths.

While there was a great deal of secrecy around cocktail recipes at Don the Beachcomber locations, there was a different practice with Trader Vic’s. While the original 1944 Mai Tai recipe wasn’t published until the 1972 Bartenders Guide Revised, it also wasn’t a trade secret known only to Trader Vic. He had already published many of his Trader Vic’s recipes in the 1947 Bartender’s Guide.

A customer wrote to Bergeron in 1956 requesting the recipe for the Royal Hawaiian Mai Tai and Trader Vic himself signed the letter sent back to the customer. We know because letter went up for auction in 2010. This remains the earliest documented Hawaiian Mai Tai recipe and is similar to the original 1944 Mai Tai.

This recipe and others like it were published in newspaper articles and books, but Trader Vic’s didn’t sue or publicly complain about the recipes being shared. It was only when the Sun-Vac corp tried to copyright the Mai Tai for their commercial Mai Tai mix that lawyers got involved. Vic won the out of court settlement.

Want to learn more? Check our essay The (De)Evolution of the Hawaiian Mai Tai, or view the article in Issue 15 of Exotica Modernemagazine. Or join us at Trader Vic’s Mai Tai Day event on August 28 for a special seminar on the Hawaiian Mai Tai.

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Mai Tai Myth: Nobody knew the Mai Tai Ingredients Until 1970

Leading up to Mai Tai Day (August 30), we are sharing five Mai Tai myths.

Trader Vic Bergeron issued a press release in 1970 describing how he original developed the Mai Tai and he also included the original recipe. During this time period and continuing to present day, Mai Tais are made with non-original ingredients such as grenadine, orange juice, and pineapple juice, so we’ve seen speculation that this means that body knew what was actually in a Mai Tai. The most frequent rationale goes something like “nobody knew what was in a Mai Tai, so they made due with what they had.”

Nonetheless, there are numerous 1950s-1960s published recipes in newspapers and books such as the popular Esquire Party Book (1965) that provided Mai Tai recipes featuring the original ingredients: lime, rock candy syrup, orgeat, orange curaçao, and rum. This isn’t like the Zombie where nobody knew about Don’s Mix or even what was in it.

The proportions of those published recipes differed from the original 1944 recipe, in large part due to Trader Vic’s own tweak of the recipe that he provided to the Royal Hawaiian Hotel in 1953. We’ll have more about that recipe in our next post. But the constant use of the obscure orgeat in these recipes is reason enough to blow the myth that nobody knew the ingredients of a Mai Tai.

Want to learn more? Check our essay The (De)Evolution of the Hawaiian Mai Tai, or view the article in Issue 15 of Exotica Moderne magazine. Or join us at Trader Vic’s Mai Tai Day event on August 28 for a special seminar on the Hawaiian Mai Tai.

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Mai Tai Myth: Hawaiian Mai Tais have Always had Pineapple Juice

Leading up to Mai Tai Day (August 30), we are sharing five Mai Tai myths.

First up is the myth that when Trader Vic introduced the Mai Tai to Hawaii in 1953 that it was created with pineapple juice. We continue to see this in mentioned in articles, or see the 1972 Royal Hawaiian Mai Tai recipe that contains pineapple juice to be attributed to the earlier 1953 date as well.

The Mai Tai on the original Royal Hawaiian menu did not call out pineapple juice as an ingredient. And we saw several published recipes including one attributed to “a bartender at the Royal Hawaiian Hotel” from the 1950s that also do not include pineapple juice. Trader Vic himself provided the Mai Tai recipe to a customer in 1956, and this didn’t have pineapple juice either.

The Royal Hawaiian Hotel eventually did switch over to a Mai Tai with pineapple and orange juice, but we see no documentation that this took place until the early 1970s.

Pineapple juice is certainly the ingredient that changes a 1944 style Mai Tai to an “Island Mai Tai” and these are common in Hawaii and other tourist destinations. But pineapple juice wasn’t commonly used in Hawaiian Mai Tais until the 1960s.

Want to learn more? Check our essay The (De)Evolution of the Hawaiian Mai Tai on our site, or view the article in Issue 15 of Exotica Moderne magazine.