Trader Vic’s Mai Tai Concentrate

Available for the first time ever from the Trader Vic’s online store, I had to get this. Back in 1998 I had a bottle of this gifted to me, and I loved Mai Tais made with it.  Opening it today, the fragrance of this mix is the same as I remembered. The Concentrate basically replaces the Orange Curacao, Orgeat, and Rock Candy syrup in a 1944 Mai Tai. So, you supply the 1 ounce of Lime Juice and 2 ounces of Rum. Note that this is very different from the Mai Tai mix you normally find in retail stores.

In year’s past this was what made the standard “Trader Vic’s Mai Tai” at the Emeryville location, and is still used for large batches and at high volume events. It is also used in other cocktails such as the Mai Tai variants Menehune Juice and Pinky Gonzales, Tiki Grog, and the Drum of Ku.

My Mai Tai is made with Hamilton New York Blend, a blend with rums from Jamaican and Guyana. This was my last pour of this very nice rum (now known as the 1670 West Indies Blend). The Mai Tai with the Trader Vic’s Mai Tai Concentrate is pretty good. The recipe calls for ¾ oz, but I’d up it to a full ounce next time. The cocktail isn’t as good as a scratch Mai Tai, but this is an affordable value for those who don’t normally get to try Mai Tais made with this at the Trader Vic’s restaurants. It definitely would be great to use in a Mai Tai punch for a party.

Trader Vic’s is running a 20% off sale this weekend, just use promo code “MAY20” at checkout.

Thank you Trader Vic’s for making this available for purchase for the first time outside of an industry setting.

Trader Vic’s Mai Tai Concentrate Mai Tai

Book Review: Easy Tiki by Chloe Frechette

While this book doesn’t break any new ground, it’s a quite accessible resource for people getting started. The book covers in light detail the history of tiki, basics of rum, and then presents fairly straightforward and simple recipes. No strange or unusual ingredients, like you sometimes find in these recipe books. It’s kind of like if 2019’s Minimalistic Tiki and Tiki: Modern Tropical Cocktails books got together and had a baby.

Too often when things are simplified in these books it ends up creating inaccuracies or the topics are so simplified as to be not understandable. Thankfully, Easy Tiki avoids these problems very well.

There are some good recipes here, including the Mai Sha Roa Na (from False Idol) and a very intriguing Breakfast Mai Tai. There is the Quarantine Order, Staycation, Carrot Colada, and a bunch of other interesting recipes.

The book is available now from your favorite booksellers. I bought my in Apple Books and the presentation in the app is pretty good. There are some very nice photographs too.

While this won’t replace the deep coverage you find the Smuggler’s Cove, Sippin’ Safari, or Minimalist Tiki books, Easy Tiki is a good resource and potentially helpful option for tiki newbies.

Pinky Gonzales

A Tequila cocktail for Cinco de Mayo

This was my once a year attempt to make a cocktail with tequila that I actually like. In years past I’ve tried the Pinky Gonzales, a Mai Tai variant from Trader Vic’s. Previously I haven’t loved this but this year the tequila taste was an enhancement rather than a detriment. I must be getting used to the spirit, or the balance of other ingredients worked better this time. Heavier Orgeat pour, possibly.

Pinky Gonzales
1 oz Lime Juice
½ oz Cointreau
“Heavy” ½ oz Orgeat
¼ oz Demerara Syrup
2 oz Tequila

Pictured is the famed 1972 Trader Vic’s Revised Bartender’s Guide. A seminal book then, a seminal book now. Tonight the toast is to the Trader.

Jamaican Sour

This was a riff on the Eastern Sour, a Trader Vic’s cocktail that features orange juice, lemon juice, orgeat, and bourbon. I thought I’d try it with rum instead.

2 ½ oz Orange Juice
¾ oz Lime Juice
½ oz Orgeat
1 oz Appleton Reserve Rum
1 oz Plantation Xaymaca Rum

This didn’t turn out as good as I thought it would. Perhaps lemon juice would have paired better with the orange. They can’t all be winners.

Jamaican Sour. Glassware by Smuggler’s Cove from National Mai Tai Day 2019 with Appleton Estate Rum and Wray and Nephew Rum.

Blue Hawai-Tai in Exotica Moderne Magazine

New issue of Exotica Moderne!

A ray of sunshine is the new release of the magazine covering the tiki lifestyle, including artists, music, and essays. This time, I have a cocktail published which makes it three issues in a row with photos, an article, or a recipe. It makes me feel good to contribute this magazine. Head on over to House of Tabu and pick up your copy.

The Old Way Mai Tai

This term has been the matter of some debate amongst tiki nerds. It has been used most recently to refer to a Mai Tai made with a 151 float, a practice developed at the now-shuttered second Trader Vic’s location in San Francisco. According to the story in Smuggler’s Cove by Martin and Rebecca Cate, a long-time customer liked his Mai Tais this way and the name was adapted based on the patron’s age.

But as recently as the 1990s, the Old Way Mai Tai was how Trader Vic’s referred to the cocktail made with the original ingredients and not using the Mai Tai mix that was used in place of the orgeat and curaçao. You can see this on some press materials distributed through the late 1990s, and Trader Vic’s grandson Peter Seely used that term in an interview in 1998. Today, the “1944 Mai Tai” is the most commonly used term to designate a Mai Tai made according to the original formula and with scratch ingredients and Trader Vic’s uses the term “Original Mai Tai” for trademark reasons.

The Old Way Mai Tai recipe shown here is also notable in its use of the St. James Rhum from Martinique. This agricole-style rhum made from sugar cane juice differs from the Jamaican rum that is made from molasses and was used in the original Mai Tai in 1944. During yesterday’s Zoom webinar organized by Trader Vic’s, cocktail historian Jeff “Beachbum” Berry theorized that the use of St. James dated back to the 1960s at Trader Vic’s locations. Eve Bergeron of Trader Vic’s noted that the Trader Vic’s Mai Tai Rum sold in the late 1960s-1980s contained 70% Jamaican Rum, 20% from Martinique, and 10% Virgin Islands.