The social media accounts for Appleton Rum in the U.S. and U.K. went live today with a teaser about the “legend” returning, with a subtle “17” as part of the design. We did see May 17 being mentioned earlier today.
This is surely a reference to the Appleton 17 Legend Jamaican Rum that had a label approved by the TTB nearly a year ago.
The label says this limited edition rum expression is intended as a “re-creation of the legendary rum crafted by J. Wray & Nephew in the 1940s” that “inspired the bartending world.” There isn’t a specific mention of Trader Vic Bergeron or his most famous creation, the 1944 Mai Tai, but this certainly is intended to make you think of the legendary Wray & Nephew 17 that was the first rum using in Vic’s Mai Tai.
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Stay tuned, Mai Tai fans!