Mai Tai Day 2024 Recap

Trader Vic’s Emeryville’s Mai Tai Weekend finished with another great Mai Tai Day event, including a larger group of vendors, performances by APE, Hot Laundry and DJs, a silent auction, seminars from Eve Bergeron, spirits tastings, guest bartenders, plus Trader Vic’s cocktails and food. The format was basically the same as the last couple years and a commemorative Mai Tai Day 2024 glass was given to ticketed attendees.

Eve Bergeron’s seminar about her grandfather Trader Vic was a highlight for me, as she shared personal stories and details about the creator of the Mai Tai. Some of the displays left over from the Black Tai event were referenced in the seminar.

A variety of Trader Vic’s cocktails were available in the main bar, plus the Mai Tai Boat in the dining room. We also enjoyed a Mai Tai popsicle. Guest Bartenders from The Kon-Tiki, Forbidden Island, Pagan Idol, Sobre Mesa, and The Barbary meant that guests could try Mai Tai variants from other bars as well. We really enjoyed The Kon-Tiki’s Third Voyage and thought that Pagan Idol’s nutty Mai Tai riff was tasty. Guest could vote for their favorite with Pagan Idol winning.

While cocktails were only available via purchase, several spirits companies were doing tasting for no additional charge. We got to try rums and bottled cocktails from KōHana and rums from Myrtle Bank and Planteray.

Crazy Al doing Crazy Al things

APE was in fine form with their blend of surf, calypso, and reggae, fronted by Crazy Al who carved a tiki in real time to the beat of the music. These guys are always a fan favorite, especially when Al interacts with the audience.

Trader Vic’s CEO Rhett Rosen led the attendees in a toast, saluting the team who made this amazing weekend happen and to anyone who appreciates Trader Vic’s and the Mai Tai. There was another great turnout of people once again this year.

Trader Vic’s Tiki Tai Treasure Hunt Crawl

The second event of Trader Vic’s 90th Anniversary weekend started off with a reception for three-day passholders. We had a reception in the Captain’s Cabin room and were treated to a Mai Tai and a half ounce pour of Appleton 17 Legend Rum. Where Trader Vic’s found three bottles of this I’ll never know, but it was nice to try this fabulous rum once again. Some bites were also part of this reception.

Cheers from Trader Vic’s

For anyone willing to participate, Trader Vic’s provided a map of nearby tiki bars. You were encouraged to visit these bars and have a featured cocktail that payed homage to Trader Vic’s cocktails of the past. For those not on the three day pass that would start at Vic’s with a cocktail. For teams able to get through all eight locations, they could upload a photo of their stamped map to possibly win a prize.

The participating bars were Smuggler’s Cove, Pagan Idol, Zombie Village, and Last Rites in San Francisco, plus Alameda’s Forbidden Island, and Kon-Tiki and The Barbary in Oakland. These were good choices, though Last Rites tries to pretend they’re not a tiki bar, and The Barbary isn’t tiki either but at least the owners are former Vic’s bartenders.

Cheers from Smuggler’s Cove

We heard Smuggler’s Cove was opening early for passholders, so Lyfted over and entered the doors at 4:08 pm to find four empty seats at the bar, practically unheard of. I totally loved the Eastern Sour riff that used fresh lime and orange along with quality Jamaica rums. I also had the Cove’s legendary Mai Tai.

Our next stop was Zombie Village right at opening where we enjoyed the Kapua Swizzle and Mrs. Mai Tai’s favorite the Coco Pandan. After some socializing we headed over to Pagan Idol and loved their Fogcutter riff called the Apple Crank. I really dug this, and also had an excellent Jungle Bird. We took a break for dinner across the street at Cafe Tiramisu.

We were starting to run out of steam, and regretting not sharing more of the cocktails. We finished at The Barbary, a bar new to all of us that has a tropical and nautical vibe. We liked the decor, though it was really warm inside. But none of really enjoyed the cocktails, with the off-menu Mai Tai being pretty terrible.

A salute to the teams who completed all the stops. This was a fun event that once again demonstrated the respect and admiration the various tiki bars have for each other and how Trader Vic’s remains the beating heart of the genre.

Trader Vic’s Black Tai Event

The Trader Vic’s 90th Anniversary Celebration kicked off in elegant style with Friday’s Black “Tai” event in Emeryvile. This ticketed event was an all-inclusive experience including unlimited food and Trader Vic’s cocktails from various stations located throughout the venue. Plus DJs in some rooms and the Martini Kings playing in the main dining room. The staff did a great job with the setup and service throughout the night.

The event began with checking outside the restaurant and then a photo stop. We were led into the Cook room that was decorated with 1930s-40s artifacts from the original Hinky Dinks and then as it transformed into Trader Vic’s. We received a mini Mai Tai welcome cocktail and a Vic’s staff member walked us through the displays.

Next, we went to the Mai Tai Lounge which was set up to celebrate the 1950s-60s, with the Scorpion or a Mai Tai being the featured cocktails. The main dining room was set up for the 1970s, and the room next door highlighted Vic’s Middle Eastern locations with a boat full of the potent Tiki Puka Puka cocktails. The Trader’s Office featured spinoff restaurants Senor Pico and Mama Gruber with menus and artifacts, plus tequila tasting.

Wide collars with Martin Cate

Finally, the Captain’s Cabin was set up for present day with a display and representatives from KōHana Hawaiian rum, plus a delicious Hawaiian cocktail with that rum and Campari. The tour aspect was more difficult as went through the restaurant and ran into other guests, but overall the displays and vast number of Trader Vic’s artifacts was astounding. A large Guest Book was available for people to sign in and wish Trader Vic’s a happy 90th year.

The night became somewhat of a blur, and in retrospect Mrs. Mai Tai and I should have split some of those drinks. Nonetheless it was great to be able to socialize and speak with so many people. Mrs. Mai Tai dressed up in a tropical duster and I wore a vintage shirt from the Hawaiian Village with my suit. So many people really dressed up, a nod to the old days when people wore suits and dresses at fancy Polynesian restaurants like Trader Vic’s.

Vintage Foods at Trader Vic’s Emeryville

We returned to Trader Vic’s Emeryville to sample some of the vintage menu items that have returned for the summer. We previously tried the cocktails and this time we tried some of the food items, with wildly mixed results.

I absolutely loved the Bar Cheese with crackers, heavy on Blue Cheese but also with Cream Cheese, spices, and a hint of Horseradish. I love a funky cheese spread and it totally worked for me, though Mrs. Mai Tai thought it was too heavy on the Blue Cheese. I also really enjoyed the delightful Chicken Nibbles which are similar to Cheese Bings but feature minced Chicken and Shrimp, Cheddar, Sherry, and spices. These are fried to a crisp and not so heavy on the cheese.

Chicken Nibbles

When we visited a couple days earlier our server talked about the menu and how she didn’t care for the Bongo Bongo Soup with Oysters and Spinach. This is a pretty well-known vintage menu item, and Mrs Mai Tai usually likes soups. But neither of us cared for this soup that had a strong “fishy” taste.

It is great to see Trader Vic’s bringing these classic items back for a short time, even if they’re not all outstanding. Worth checking out while you can.

The Shingle Stain Cocktail from Trader Vic’s

Trader Vic’s Emeryville has a special retro menu for the summer, including vintage cocktails and food from decades past. One cult classic is the Shingle Stain which is named due to its red color. Also notable is the paper drink topper first employed by Trader Vic’s in the 1960s (see menu from the Beverly Hills location below). I’m not a roofer by trade but I’m really not sure what to think of the illustration featuring a man with his behind hanging out and a woman on the other side who’s lost her bikini top. Times have changed.

Nevertheless, you can order this juicy cocktail today in Emeryville including the topper that you can take home as a souvenir. This was the second version of the cocktail, first published in Trader Vic’s Bartender’s Guide Revised and significantly different from the original published in Trader Vic’s Book of Food & Drink.

From the Beverly Hills Trader Vic’s menu, 1960s

Shingle Stain (1946)
Half a Lime *
1 oz Dark Jamaica Rum (Red Heart or Myers’s)
½ oz St. James Rhum
¼ oz Pimento Dram
Dash of Pomegranate Syrup (Grenadine) *
Shake with cracked ice and pour over cracked ice in a 12 oz chimney glass
* Vic said that the juice of one lime is equivalent to one ounce and “dash” of this style of ingredient equaled a quarter ounce.

The Pimento Dram and Grenadine provide a tart taste but pleasant taste not unlike Cranberry, which likely led to the second version of the cocktail.

1946 Shingle Stain at home

Shingle Stain (1972)
Juice of one Lime
2 dash Angostura Bitters
¼ oz Grenadine
1½ oz Cranberry Juice
½ oz Pineapple Juice
2 oz Trader Vic’s Mai Tai Rum
Shake with ice cubes and pour into a ten-pin pilsner glass. Decorate with fresh mint.

Trader Vic’s Mai Tai Rum was likely was a bold and pungent rum blend. Its use in the Shingle Stain tells me that you need that boldness to compete with all the juices and notably the strong flavors of Cranberry Juice. In Emeryville they use Trader Vic’s Royal Amber Rum. While I do like this rum in the Mai Tai it does get a little lost in the Shingle Stain with all the other ingredients. I’d recommend using an aged Jamaica rum for this cocktail.

Frame print at Trader Vic’s Emeryville