San Francisco Rum Congress 2025 Recap

The education-oriented Rum Congress returned this year as an add-on to the San Francisco Rum Festival, offering deep dives into everyone’s favorite spirit. As with Saturday’s Festival event, Rum Congress was at Trader Vic’s Emeryville with the Lanyu room hosting 40 attendees.

Most of the sessions were hosted by a rum brand, with flowing samples provided – the best of which was Kate Perry representing LM&V and doing a deep dive into Hampden Estate from Jamaica with rum pours across their line. Many bottles were killed… Planteray’s Alexandre Gabriel discussed Navy Rum including the first U.S. tasting of the new blend of Mister Fogg’s Sail No. 2, including samples from each of the rums in the blend. I found No. 2 to be better than last year’s expression.

The Rum Lab founder Fede Hernández discussed historical details of Arecibo, Puerto Rico, once known for rum production. There was even a session that was a deep dive into Sherry styles, increasingly important considering how many rums are either aged or matured in different Sherry casks.

with Mitch Wilson from Black Tot Rum

I was paired with Mitch Wilson for the last session of the day, discussing Essential Rums for Tiki Cocktails. I provided the premise for 10 key rum styles most common in historical and modern recipes including some brand recommendations. Mitch then led a more open discussion of additional considerations, such as how today’s expressions may not fully represent what Trader Vic and Don the Beachcomber were using back in their heyday. Mitch also brought some Black Tot rum expressions, including a very interesting Solera expression and also some fabulous Master Blender’s Reserve that I think tastes a lot like vintage Navy Rum.

We ended the day with toast:
There are tall ships,
And there are small ships,
And there are ships that sail the sea,
But the best ships, are friendships,
So here’s to you and me!

Thank you to all the attendees, especially those who stayed engaged all the way to the very end of a long weekend. You are the true champions of rum.

San Francisco Rum Congress Seminar Slides

This session featured my take on essential rums for tiki cocktails with additional perspectives by Mitch Wilson of Black Tot Rum.

Essential Rums for Tiki Cocktails

Brief: Just starting as a home bartender and looking to make tiki cocktails? It seems like you’d need to invest thousands of dollars in acquiring dozens of different rums, but most recipes can be made with just a few. We’ll discuss the essential rum styles and provide an approach for starting or expanding your collection.

View the Slides

 

San Francisco Rum Festival 2025 – Day 1

This year’s San Francisco Rum Festival and Congress moved to a new but familiar location at Trader Vic’s Emeryville. The event was mostly held outdoors in the parking lot, aside from the rum education seminars that were held in the Lanyu room, so it had much more of a festival feel. The music from DJ Speakeasy Ray featured lounge and exotica, and had a very relaxing feel that still allowed for conversation. In addition to tables for different rum brands, there were tiki vendors and Trader Vic’s offering cocktails and food.

I was assisting the speakers and helping to manage the guest flow with the seminars, and there were several good ones include a very interesting panel about American rum producers moderated by Robyn Smith of rum et al and featuring Wright & Brown and Striped Lion Distillery. The session on Asia Pacific rums dove into production processes and included tasting samples of rums from Fiji, Philippines, and Australia.

Seminar on rums from Asia Pacific

I found plenty of time to sample some rums. My favorites included the PM/DHE High Ester rum from El Dorado, Worthy Park’s rum made with sugar cane juice, Black Tot’s Master Blender 2022 release, and a very interesting unaged rum from Wright & Brown of Oakland. It seemed like there were maybe a few less brands being represented this year but there were more than enough to provide examples of the diversity of rum for newcomers to the spirit, plus new expressions to excite veteran rum tasters.

The outdoor format and location outside San Francisco had some plusses and minuses. The weather cooperated on Saturday but we had rain earlier in the week. Transportation and parking was a challenge in Emeryville, especially for someone who likes to sober up on the way home by taking BART rather than driving. On the plus side, Trader Vic’s lounge was open for service all day and had a private party event during dinner service, so suffice to say there was a lot of energy in the venue.

San Francisco Rum Festival 2024 Recap

The San Francisco Rum Festival returned to SOMArts Cultural Center and filled the venue with rum producers from across the globe. Sunday of Labor Day Weekend meant that rum was flowing freely, especially during a sort of happy hour portion later in the day called DaiquiriMANIA where many of the vendors offered Daiquiri cocktails to allow attendees to sample the rum in a cocktail. This portion was accompanied by a DJ playing mostly 80s hits and was a good option when more “casual rum fans” enter the building. This was an interesting idea I hope they revisit, and I got a truly excellent Passion Fruit Vanilla Daiquiri made by Tiki Lindy at the Myrtle Bank Jamaica rum table.

 

Being an experienced rum drinker, I skipped a lot of the tables and focused on things new to me. I made a beeline to the Worthy Park table to taste their wonderful new Overproof expression, finding it to be a good middle ground option between market leader Wray Overproof and cult king Rum Fire. Speaking of overproof, Oakland’s Wright & Brown had several expressions and I found their unaged Overproof to be an excellent rum that shows this style of rum doesn’t always have to be Jamaican. I also finally got to taste El Dorado’s High Ester expression, a total flavor bomb that was right up my alley. Lemon Hart’s 151 has been reformulated and tastes great.

In terms of Industry news, it sounds like Rhum Barbancourt’s availability issues will be remedied in the coming months, perfect if you’ve looking for their amazing unaged Haitian Proof expression. Similarly, Saint Benevolence mentioned they’re made some improvements to their aging program that should see their amazing Aged Rum Clairin to be more available soon as well. Sadly, it doesn’t seem like the distribution situation for Diamond Reserve rums is going any better, which is too bad because they’re great cocktail rums.

I attended a couple of the educational sessions with Kate Perry and Arminder Randhawa. The first was a blind test of expressions from Perry’s La Maison & Vellier product line. These are mostly high end limited expressions from countries rare to find in America, such as Shakara rum from Thailand and various limited editions from Transcontinental Rum Line, and being not so familiar with the line I did poorly at guessing (I had a great time drinking great rum, though). A second session provided compare and contrast opportunities with rum samples comparing cane vs. molasses, still type, and aging type. This was super informative and I’d love to see this come back next year.

The patio featured a couple vendors plus Doc Parks and Julio Palacios serving some of Parks’ always amazing cocktails. This rum festival continues to be a highlight of the year and a great opportunity for anyone looking to learn more about rum.

Rum Congress at SF Rum Fest

The education-oriented Rum Congress was added to the San Francisco Rum Festival this year, offering deep dives into everyone’s favorite spirit. Rum Fest is returning to SOMArts Cultural Center this year.

Most of the sessions were hosted by a rum brand, with flowing samples provided. Plus, Rums of Puerto Rico had a series of cocktails after each session that featured a variety of Puerto Rican rums. These ranged from simple spritzers to a delicious rum punch.

I presented a session with Rum Wonk Matt Pietrek called Rums of the Mai Tai – Secrets Revealed. This covered the evolution of rums in the Trader Vic’s Mai Tai, with deep dives on the original J. Wray & Nephew 17, the rums of the original Hawaiian Mai Tai, and the 1950s era Martinique rhum. We had a receptive audience that asked detailed follow-up questions, and the Rum Fest staff had a great visual setup for slides. Thanks to Sam for the photos.

Other sessions included Pietrek and Alexander Gabriele discussing some details of Navy Rum and the new Planteray Mister Fogg rum, then both signed copies of their new book on the subject. Gabriele also presented a session about the West Indies Rum Distillery in Barbados. Rum Champion Bryan Inman led a session about French rhum including reps and samples from Rhum Barbancourt. The last session was very loose but still enjoyable as Rum Lab’s Fede Hernandez led a session talking about Puerto Rican rums in tiki cocktails.

This was supposed to be my “dry” day at Rum Fest but it was anything but. It sounds like the team is interested in trying to make Rum Congress an ongoing component of the event. If this kind of event appeals to you, leave a comment with what kind of sessions you’d like to see in the future.

San Francisco Rum Festival and Congress Presentation

Coming on August 31, I’ll be presenting at the San Francisco Rum Festival and Congress alongside Matt Pietrek of RumWonk.com and CocktailWonk.com fame. Our seminar covers rums of the Mai Tai, including some historical details rarely seen or discussed.

Rums of the Mai Tai – Secrets Revealed

Few cocktails highlight rum better than the Mai Tai, the king of tiki cocktails and created by Trader Vic 80 years ago. Join Kevin Crossman and Matt Pietrek for a look at the evolution of the rums used in the Mai Tai through the decades, including deep dives into historic rum expressions.

“NOTE: These sessions are restricted to Rum Congress (Aug 31st) ticket holders and require an additional $ to attend. Very Limited seats available – ORDER HERE

SF Rum Fest Recap: Social Scene

I enjoy the seminars at San Francisco Rum Fest, if only that it helps to take a break from all the drinking. I didn’t find the seminars this time to be as interesting as year’s past (I also had to leave the event a little early, so missed the last two sessions I was interested in). Hope next year is better.

I did enjoy the session led by Cocktail Wonk Matt Pietrek regarding the work that WIRSPA is doing to build strength among Caribbean rum producers. Matt also gave me some details about his next super-secret product that I’m sure will be amazing. Shhhhh.

So many familiar faces from the industry and the fan side. Thanks to Cory Schoolland for being my line buddy when I got to the event early. We met up with master mixologist Nathan Robinson who is a frequent contributor to the FB groups where Cory and I participate.

There were a few tiki vendors once again this year. It’s always great to see Match Accessories who Mrs. Mai Tai buys from frequently. I just don’t know how much a couple vendors adds to the event, especially at the Hibernia Bank location that lacks an outdoor patio like the previous event space for past Rum Fests. The crowd always seems more interested in drinking, anyway.

The Hibernia Bank is a good location for this event, though. Nice and cool inside, even on a super hot weekend in SF. A good layout with high ceilings and an adequately sized seminar room.