Here’s a link to the the PowerPoint deck from my seminar at Trader Vic’s Emeryville’s Mai Tai Day today. This is a revised and expended version of the earlier Tiki Kon presentation.
It is such a pleasure to be part of Mai Tai Day and I want to thank Trader Vic’s Emeryville management, especially Faith Nebergall and Eve Bergeron.
With indoor dining restrictions still in place, 2021’s Mai Tai Day event at Trader Vic’s Emeryville was held in the parking lot. Tikiyaki 5-0 played some energetic surf music, while some vendors were selling their goods. Trader Vic’s offered a Mai Tai slushie that was a treat on a warm and sunny day, available with or without rum. Plenty of picnic tables for relaxing and socializing.
I enjoyed the rotating guest bartender stations. It was great to try the Conga Lounge Mai Tai and I really enjoyed the premium Mai Tai cooked up by Doc Parks – complete with the first appearance of the Wilfred’s Lounge swizzle stick.
The special event glass featured a colorful design along with the recipe for a Mai Tai ’44. It notably listed the currently used Trader Vic’s Royal Amber rum, widely used in the Vic’s restaurants but pretty hard to find at retail. I do enjoy souvenir glasses with recipes on them.
See you Sunday for the 2022 Mai Tai Day event and be sure to arrive early to see my seminar on the Hawaiian Mai Tai at 2 pm.
Tikiyaki 5-0Doc Parks’s Premium Mai TaiMai Tai Boat
After the frenzy of 2019’s Mai Tai Day celebrating 75 years, 2020 was bound to be a more sedate affair. This was made even more so by indoor dining restrictions in summer 2020. So, the Mai Tai Day event was held in the parking lot in Trader Vic’s then current outdoor dining area.
The special glass in 2020 was a mason jar, quite fitting considering how to-go cocktails were packaged at Trader Vic’s during this period. It’s a wonderful variant of the seminal Trader Vic’s tapa design that’s graced glassware for years.
Drinks were available from the outside bar, and food could be ordered online. I thought my Mai Tai was quite tasty on this day, which was foggy and cool in the late morning when the event opened.
Later, there was a virtual toast with those attending in person being able to raise a glass with Mai Tai fans worldwide with Trader Vic’s CEO Rhett Rosen.
See you Sunday for the 2022 Mai Tai Day event and be sure to arrive early to see my seminar on the Hawaiian Mai Tai at 2 pm.
In 2019, the Mai Tai celebrated its 75th anniversary. On a sunny Saturday in late August, Trader Vic’s flagship location in Emeryville held a special event to celebrate the occasion.
Every single square foot of public space was used at the restaurant, including all of the dining rooms, the outdoor patio, and the venerable Mai Tai lounge. Bands and DJs played, arts and craft vendors crammed into corners selling their wares, photo booths allowed guests to capture the moment, and a buffet provided an all-you-can-eat opportunity for hundreds of guests to sample some of the best food that Trader Vic’s offers.
And of course there were Mai Tais; eight variants in fact. Plus other Trader Vic’s cocktails, and long lines for thirsty patrons.
As the party reached its apex of capacity, Trader Vic’s granddaughter Eve Bergeron called the assembled masses together for a toast. And then she passed the microphone over to Forbidden Island and Conga Lounge tiki bar owner Michael Thanos.
Michael Thanos
Thanos was in his element. Like a country preacher, he told the story about how he lobbied to have the Mai Tai declared the official cocktail of Oakland. And then how the effort failed but at least the city did declare Mai Tai Day to be August 30. As he finished the story, he asked for glasses to be raised as he brought the assembled crowd to a fevered crescendo by proclaiming “Long live Trader Vic’s! Long live the Mai Tai!“
Eve BergeronMai Tai Boat
See you Sunday for the 2022 Mai Tai Day event and be sure to arrive early to see my seminar on the Hawaiian Mai Tai at 2 pm.
This was the previous nomenclature used by Trader Vic’s Emeryville to designate the Mai Tai Day on August 30, to differentiate from “National Mai Tai Day” on June 30 (an unofficial cocktail holiday). Thankfully, many places are transitioning to the August date and this “real” name isn’t used anymore. Though I’m not sad to have two Mai Tai Days each year, if you know what I mean.
The 2018 event featured special Mai Tai glasses and DJ Otto Von Stroheim in the lounge. Practically quaint compared to the festivities since then. Similar celebrations were held at Trader Vic’s in 2016-2017, before I started doing the Mai Tai rabbit hole thing again.
See you Sunday for the 2022 Mai Tai Day event and be sure to arrive early to see my seminar on the Hawaiian Mai Tai at 2 pm.
Late summer seemed like a good time to venture up to Napa to check out the wine town including their very fine tiki bar and restaurant, Wilfred’s Lounge. They have a main entrance but the bar has open doors and you can order at the bar and drink there or take it upstairs to the deck or into the ship’s hull section.
Bar at Wilfed’s Lounge
We did a group dinner and given the size of the party we were seated on the patio. The restaurant isn’t large and so the patio is used as overflow and additional seating. While it’s not a dark immersive experience, there are worst places to hang out in the early evening given the cool breezes from the adjacent Napa River. And plenty of people watching.
The Hawaiian-inspired menu isn’t vast but we really liked the meal. I found my Kalua Pork to be just the right amount of greasy and and had a mild but very satisfying flavor. And we made sure to leave room for some ‘Ono Pie (don’t call it “Hula”) with coconut ice cream, macadamia nuts sprinkled on top with caramel, and cream. So good.
Maximum AlohaDoc’s Grog
The cocktails remain on point. Their Mai Tai uses Jamaican and Martinique rums but these are not too challenging for the wine crowd and leaned a bit towards a lime cordial taste. The Doc’s Grog was quite fantastic. The strawberry cocktail called Maximum Aloha continues to impress, not sticky sweet like you’d expect but a tart leaning base to balance all the coconut banana whip on top. They have a very good rum collection and reasonable prices. As the menu says “call your spirit,” which I did (with please and thank you) for a Mai Tai with Denizen Vatted Rum.
Thanks to Doc Parks and the crew who did so well to service our group, even when it expanded mid-meal. Reservations are always helpful on a weekend, and Wilfred’s has a large collection of mugs and other merchandise for sale. I’m also a fan of the size/shape of their swizzle stick.
MaiTaiKalua PorkWilfred’s GM Doc Parks‘Ono PieOrder Drinks here at the Bar
This is the lot in Oakland where the original Trader Vic’s location stood from 1934 until it was closed in 1972 when Emeryville location opened a couple miles away. I’m not sure when the building was taken down. Literally ground zero for the Mai Tai, invented here in 1944.
From time to time I like to visit and see what the current state is, and notably the lot is now completely overgrown! Compare the photos from 2021 and 2020 to see what this could look like, and to 2017 when it was also overgrown.
You’ll note that one of the two palm trees that framed the entrance to Trader Vic’s is still standing and even has some green fronds. The other one was cut down in 2019 to a 4 foot stump. That stump later disappeared and supposedly was carved into a tiki by Notch Gonzalez. At least according to the “I am Tiki, from Trader Vic’s” page on Facebook. Check it out for even more historical details.
Getting back to the lot, I noticed the “lot for sale” signs are no longer present. Maybe someone bought it. Maybe someone gave up trying.