San Francisco Rum Congress 2025 Recap

The education-oriented Rum Congress returned this year as an add-on to the San Francisco Rum Festival, offering deep dives into everyone’s favorite spirit. As with Saturday’s Festival event, Rum Congress was at Trader Vic’s Emeryville with the Lanyu room hosting 40 attendees.

Most of the sessions were hosted by a rum brand, with flowing samples provided – the best of which was Kate Perry representing LM&V and doing a deep dive into Hampden Estate from Jamaica with rum pours across their line. Many bottles were killed… Planteray’s Alexandre Gabriel discussed Navy Rum including the first U.S. tasting of the new blend of Mister Fogg’s Sail No. 2, including samples from each of the rums in the blend. I found No. 2 to be better than last year’s expression.

The Rum Lab founder Fede Hernández discussed historical details of Arecibo, Puerto Rico, once known for rum production. There was even a session that was a deep dive into Sherry styles, increasingly important considering how many rums are either aged or matured in different Sherry casks.

with Mitch Wilson from Black Tot Rum

I was paired with Mitch Wilson for the last session of the day, discussing Essential Rums for Tiki Cocktails. I provided the premise for 10 key rum styles most common in historical and modern recipes including some brand recommendations. Mitch then led a more open discussion of additional considerations, such as how today’s expressions may not fully represent what Trader Vic and Don the Beachcomber were using back in their heyday. Mitch also brought some Black Tot rum expressions, including a very interesting Solera expression and also some fabulous Master Blender’s Reserve that I think tastes a lot like vintage Navy Rum.

We ended the day with toast:
There are tall ships,
And there are small ships,
And there are ships that sail the sea,
But the best ships, are friendships,
So here’s to you and me!

Thank you to all the attendees, especially those who stayed engaged all the way to the very end of a long weekend. You are the true champions of rum.

San Francisco Rum Festival 2025 – Day 1

This year’s San Francisco Rum Festival and Congress moved to a new but familiar location at Trader Vic’s Emeryville. The event was mostly held outdoors in the parking lot, aside from the rum education seminars that were held in the Lanyu room, so it had much more of a festival feel. The music from DJ Speakeasy Ray featured lounge and exotica, and had a very relaxing feel that still allowed for conversation. In addition to tables for different rum brands, there were tiki vendors and Trader Vic’s offering cocktails and food.

I was assisting the speakers and helping to manage the guest flow with the seminars, and there were several good ones include a very interesting panel about American rum producers moderated by Robyn Smith of rum et al and featuring Wright & Brown and Striped Lion Distillery. The session on Asia Pacific rums dove into production processes and included tasting samples of rums from Fiji, Philippines, and Australia.

Seminar on rums from Asia Pacific

I found plenty of time to sample some rums. My favorites included the PM/DHE High Ester rum from El Dorado, Worthy Park’s rum made with sugar cane juice, Black Tot’s Master Blender 2022 release, and a very interesting unaged rum from Wright & Brown of Oakland. It seemed like there were maybe a few less brands being represented this year but there were more than enough to provide examples of the diversity of rum for newcomers to the spirit, plus new expressions to excite veteran rum tasters.

The outdoor format and location outside San Francisco had some plusses and minuses. The weather cooperated on Saturday but we had rain earlier in the week. Transportation and parking was a challenge in Emeryville, especially for someone who likes to sober up on the way home by taking BART rather than driving. On the plus side, Trader Vic’s lounge was open for service all day and had a private party event during dinner service, so suffice to say there was a lot of energy in the venue.

Mai Tai and Tiki Bar Trivia at Dr. Funk

What a fabulous evening in downtown San Jose last night for our second hosted trivia event, this time hosted at Dr. Funk. We had a packed house of people testing their knowledge of arcane Mai Tai and Tiki Bar trivia, or maybe just load up on $8 Mai Tais and nacho fries.

We did four themed rounds of trivia, starting with Mai Tai Origins, South Bay Tiki, What’s in a Mai Tai, and Tiki Bars. Questions ranged from the simple (“In what city was the Mai Tai invented”) to deeper cuts such as the longest continuously operating tiki bar in Southern California. Hint: it isn’t Tiki Ti or Tonga Hut. Our last question about a British celebrity garnered a wild reaction when the answer was revealed.

16 teams were formed with up to four people, including themed names such as Team Finkonistas, Whiskey Business, Rum Believable, and the Two Swizzle Sticks. Prizes included a fab gift basket from Dr. Funk including a mug, tshirt, sweatshirt, and gift card – plus some tiki mugs and Mai Tai glasses from my collection.

Two teams tied for first so we went to sudden death with an obscure question about the number of issues of Tiki News. Congrats to Beachcomb Bubbies for winning and Rhum Island Provisions for also garnering an amazing score. Thanks to all who came out – I hope you had fun.

Winning team Beachcomb Bubbies
Second Place: Rhum Island Provisioneers

I was having so much fun I almost forgot to have a Dr. Funk Mai Tai, but I couldn’t leave without my reward at the end of the event.

Lei’d Back at Sacramento’s Jungle Bird

It’s been more than a couple years since we’ve been to Sacramento’s leading tiki bar The Jungle Bird for some reason, but stopped in for a drink and some light food on a recent excursion. The place was fairly busy for a Sunday evening and they were playing a varied mix of exotica and other retro tunes. We left before things turn metal for Sabbath Sundays at 9 pm.

We’ve had mixed experiences with food and drinks in the past but things were on par this visit. I enjoyed some potstickers and my 1944 Mai Tai was pretty good. Julie went in a sweeter direction with the deliciously creamy Lei’d Back that includes Dole Whip alongside vodka and citrus. Jungle Bird’s cocktails are priced mostly at $14-$15, so a little less expensive than what we see in SF/LA, and our service was great. The large and varied menu also includes a potency rating which was helpful for Julie since she was driving.

The Jungle Bird is doing a lot of things right and remains a compelling and welcoming destination.

Tiki Lounge Lights Save the Day, er, Night

PG&E has been working in our neighborhood for weeks but Wednesday had two scheduled power outages that were part of the maintenance. The one in the morning came right on time but the one at 4:00 never happened and we thought we might have been able to skip it until the lights went out past 8:00 pm when it was already quite dark.

Luckily, our new Tiki Lounge Light with the Moai mug was within easy reach and uses a rechargeable battery for power. Totally saved us from huddling in darkness as the power went off and on and off and on and off and finally on.

We’ve purchased several pieces from Tiki Lounge Lights and Greg even worked with us on a custom order using our favorite tiki mugs a few years back, so check them out when they’re vending at events or reach out on Instagram.

Mai Tai / Tiki Bar Trivia at Dr. Funk

Join us on Monday, Sept 8 at 7:30 pm for a special trivia event at Dr. Funk in Downtown San Jose. Groups of up to four can compete for prizes and bragging rights, plus enjoy Dr. Funk food and cocktails including $8 Mai Tais. Consider a reservation to secure a table inside.

If you know tiki bars and Mai Tais you should do very well. We’d love to see you in San Jose on a weeknight.

Mai Tai Day 2025

What a fabulous day in Emeryville for the annual Mai Tai Day celebration at Trader Vic’s. This year was similar in format from what they’ve been doing since 2019, a ticketed event with a tiki vendor marketplace and live music out in the parking lot, seminars and spirits tasting inside plus guest bartenders, DJs, and Trader Vic’s cocktails and food. Trader Vic’s rums were a noteworthy new entry for tasting this year.

Mrs. Mai Tai and I got things started with a wonderful Frozen Mai Tai. Out on the deck there were Mai Tais for sale but also the opportunity to make one yourself with the guidance from the Trader Vic’s bartenders. People trying this seemed to be having a lot of fun, but we just let Mika make the Original Mai Tai and the Guava Tai for Mrs. Mai Tai – both were excellent. I also tried the Spice Trader from guest bartenders The Barbary, a very allspice forward cocktail. Forbidden Island was the other guest bartending station this year and their signature Forbidden Island cocktail sold out quickly.

Seminars are always a highlight for me. I kicked things off inside a packed Lanyu Room with my presentation on the Search for the Ultimate Tai. The audience was very receptive and we thank them for bearing with the heat of the room. Slides are available if you attended or are interested. We also caught a bit of Mike Hooker‘s presentation about Holmes Cay rums including their interesting and well-reviewed new Réunion Island Rum Traditionnel. Mike even treated me to a delicious Mai Tai with this rum.

Eve Bergeron shared details of a forthcoming new Trader Vic’s cocktail book that’s being written now with a target for a release next summer. The book will feature cocktails from throughout Trader Vic’s 80+ year history including current cocktails and specialty items that are unique to each location. She also shared some details including a 1948 Trader Vic’s Oakland menu that included the Mai Tai.

Eve Bergeron

I was asked to provide the Mai Tai Toast outside and hope I did a good enough job given all the Mai Tais I’d had up to that point. It is always a pleasure to share the good word of the world’s best cocktail and Mai Tai Day is always a highlight of the year.