Rum Congress at SF Rum Fest

The education-oriented Rum Congress was added to the San Francisco Rum Festival this year, offering deep dives into everyone’s favorite spirit. Rum Fest is returning to SOMArts Cultural Center this year.

Most of the sessions were hosted by a rum brand, with flowing samples provided. Plus, Rums of Puerto Rico had a series of cocktails after each session that featured a variety of Puerto Rican rums. These ranged from simple spritzers to a delicious rum punch.

I presented a session with Rum Wonk Matt Pietrek called Rums of the Mai Tai – Secrets Revealed. This covered the evolution of rums in the Trader Vic’s Mai Tai, with deep dives on the original J. Wray & Nephew 17, the rums of the original Hawaiian Mai Tai, and the 1950s era Martinique rhum. We had a receptive audience that asked detailed follow-up questions, and the Rum Fest staff had a great visual setup for slides. Thanks to Sam for the photos.

Other sessions included Pietrek and Alexander Gabriele discussing some details of Navy Rum and the new Planteray Mister Fogg rum, then both signed copies of their new book on the subject. Gabriele also presented a session about the West Indies Rum Distillery in Barbados. Rum Champion Bryan Inman led a session about French rhum including reps and samples from Rhum Barbancourt. The last session was very loose but still enjoyable as Rum Lab’s Fede Hernandez led a session talking about Puerto Rican rums in tiki cocktails.

This was supposed to be my “dry” day at Rum Fest but it was anything but. It sounds like the team is interested in trying to make Rum Congress an ongoing component of the event. If this kind of event appeals to you, leave a comment with what kind of sessions you’d like to see in the future.

Happy 80th Birthday to the Mai Tai

Happy Mai Tai Day 2024! The Mai Tai was born in Oakland in 1944 and thanks to that city’s proclamation, we celebrate Mai Tai Day every August 30th. From humble beginnings and a few years in relative obscurity, the Mai Tai was Hawaii’s viral sensation in the 1950s. Starting in the 1960s, the Mai Tai evolved to incorporate pineapple juice.

You can learn more about the history of the Mai Tai with our long-form article. The essay covers the early years featuring long-aged Jamaica rums, the unusual rum blend in that original Hawaiian Mai Tai, a bit about the dark years, and the renaissance of cocktail that took place at the same time that premium rums became a market force.

The Mai Tai was created by Trader Vic Bergeron at the original Trader Vic’s, but we also highlight other notable figures in the Mai Tai’s significant contribution to cocktail culture including Jeff “Beachbum” Berry, Martin Cate, and Michael Thanos. Plus the bartenders of the craft cocktail revolution who recognized that Vic’s original Mai Tai was a milestone cocktail that deserves to be on the menu at any quality tiki or craft cocktail bar.

So, Mai Tai Nation, today’s the day. Raise a glass as a salute to the Trader and anyone who celebrates the world’s best tropical cocktail. Cheers, friends, long live the Mai Tai.

A Mai Tai Slushie and it’s Fantastic

Mai Tai week continues with a twist, thanks to Derek from Make & Drink who treated me to a Mai Tai Slushie made in his Ninja machine. Derek is launching Make & Drink Frozen, a new YouTube channel devoted to frozen cocktails, so check out today’s video and also give his new channel a watch.

Derek’s slushie was comparable to the one I had with an industrial machine at Tommy Bahama’s Marlin bar in San Diego. Three fine Jamaica rums were used in Derek’s Mai Tai, and you could float some rum for additional flavor or ABV if that’s your thing.

Mai Tai Single Bottle Showdown

We guested on Make & Drink to try Mai Tais made with eight different aged Jamaica rums in a Mai Tai, in order to determine the best single bottle rum of the bunch.

The rums included:

  • Appleton 8
  • Appleton Signature
  • Denizen Merchant’s Reserve
  • Monymusk Classic Gold
  • Planteray Xaymaca
  • Rum Bar Gold
  • Smith & Cross
  • Worthy Park Select

The results were really interesting and based on the ranking by both Derek and me even a little bit shocking. Watch the video to see which rums we rated the highest and which one was the overall winner.

Mai Tai Day 2024 Recap

Trader Vic’s Emeryville’s Mai Tai Weekend finished with another great Mai Tai Day event, including a larger group of vendors, performances by APE, Hot Laundry and DJs, a silent auction, seminars from Eve Bergeron, spirits tastings, guest bartenders, plus Trader Vic’s cocktails and food. The format was basically the same as the last couple years and a commemorative Mai Tai Day 2024 glass was given to ticketed attendees.

Eve Bergeron’s seminar about her grandfather Trader Vic was a highlight for me, as she shared personal stories and details about the creator of the Mai Tai. Some of the displays left over from the Black Tai event were referenced in the seminar.

A variety of Trader Vic’s cocktails were available in the main bar, plus the Mai Tai Boat in the dining room. We also enjoyed a Mai Tai popsicle. Guest Bartenders from The Kon-Tiki, Forbidden Island, Pagan Idol, Sobre Mesa, and The Barbary meant that guests could try Mai Tai variants from other bars as well. We really enjoyed The Kon-Tiki’s Third Voyage and thought that Pagan Idol’s nutty Mai Tai riff was tasty. Guest could vote for their favorite with Pagan Idol winning.

While cocktails were only available via purchase, several spirits companies were doing tasting for no additional charge. We got to try rums and bottled cocktails from KōHana and rums from Myrtle Bank and Planteray.

Crazy Al doing Crazy Al things

APE was in fine form with their blend of surf, calypso, and reggae, fronted by Crazy Al who carved a tiki in real time to the beat of the music. These guys are always a fan favorite, especially when Al interacts with the audience.

Trader Vic’s CEO Rhett Rosen led the attendees in a toast, saluting the team who made this amazing weekend happen and to anyone who appreciates Trader Vic’s and the Mai Tai. There was another great turnout of people once again this year.

Trader Vic’s Tiki Tai Treasure Hunt Crawl

The second event of Trader Vic’s 90th Anniversary weekend started off with a reception for three-day passholders. We had a reception in the Captain’s Cabin room and were treated to a Mai Tai and a half ounce pour of Appleton 17 Legend Rum. Where Trader Vic’s found three bottles of this I’ll never know, but it was nice to try this fabulous rum once again. Some bites were also part of this reception.

Cheers from Trader Vic’s

For anyone willing to participate, Trader Vic’s provided a map of nearby tiki bars. You were encouraged to visit these bars and have a featured cocktail that payed homage to Trader Vic’s cocktails of the past. For those not on the three day pass that would start at Vic’s with a cocktail. For teams able to get through all eight locations, they could upload a photo of their stamped map to possibly win a prize.

The participating bars were Smuggler’s Cove, Pagan Idol, Zombie Village, and Last Rites in San Francisco, plus Alameda’s Forbidden Island, and Kon-Tiki and The Barbary in Oakland. These were good choices, though Last Rites tries to pretend they’re not a tiki bar, and The Barbary isn’t tiki either but at least the owners are former Vic’s bartenders.

Cheers from Smuggler’s Cove

We heard Smuggler’s Cove was opening early for passholders, so Lyfted over and entered the doors at 4:08 pm to find four empty seats at the bar, practically unheard of. I totally loved the Eastern Sour riff that used fresh lime and orange along with quality Jamaica rums. I also had the Cove’s legendary Mai Tai.

Our next stop was Zombie Village right at opening where we enjoyed the Kapua Swizzle and Mrs. Mai Tai’s favorite the Coco Pandan. After some socializing we headed over to Pagan Idol and loved their Fogcutter riff called the Apple Crank. I really dug this, and also had an excellent Jungle Bird. We took a break for dinner across the street at Cafe Tiramisu.

We were starting to run out of steam, and regretting not sharing more of the cocktails. We finished at The Barbary, a bar new to all of us that has a tropical and nautical vibe. We liked the decor, though it was really warm inside. But none of really enjoyed the cocktails, with the off-menu Mai Tai being pretty terrible.

A salute to the teams who completed all the stops. This was a fun event that once again demonstrated the respect and admiration the various tiki bars have for each other and how Trader Vic’s remains the beating heart of the genre.