Shag Menu at Trader Vic’s Emeryville

Quite the event on Thursday to celebrate the release of a refreshed cocktail menu at Trader Vic’s Emeryville. Don’t worry, Mai Tai and Navy Grog fans, those are still on the menu along with nearly all of your Trader Vic’s favorites. There are several new items developed in conjunction with Vic’s alum Brent Harris. Some of these are riffs on classic cocktails, and we’ll have more about that in tomorrow’s post.

The event Thursday featured Shag who did the cover for the new menu. The design is inspired by Trader Vic’s classic cocktail menu cover, done in Shag’s style and including a bunch of Trader Vic’s icons. Notably, this design omits the sexualized elements – but also women entirely. This is the first of a series of cocktail menu covers designed by contemporary artists.

Shag was also available from 6-9 pm to sign menus ($20 with donation to Easter Island Foundation) and any other Shag items. I arrived at around 7:40 and got the last menu available for sale. There were Aloha Shirts available in the same design but those were sold out well before I got there. True Trader Vic’s fans will have an opportunity for an additional batch of shirts.

The restaurant and lounge were totally packed, with DJ Otto spinning tunes. If future events come up again, be sure to plan ahead and make reservations.

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