The Appleton Rum Shortage and More Dr. Joy Spence Notes

Some additional notes and commentary from the Appleton 17 Legend event last week in London, this time pulling out a few items that weren’t directly related to the release of that rum expression.

Dr. Joy Spence noted that Appleton only uses high quality barrels for aging, because “if you age in crap barrels you get… crap.” Finely noted and certainly a factor in the end result quality of any aged rum. 

According to Spence, the Scotch Whiskey Institute did a study of the same distillate aged in Scotland and In Jamaica. The study found that the distillate aged in Jamaica was three times as fast for the same effective taste.

We asked about the shortage of Appleton 12 and Appleton 8 during most of 2022. Spence noted that it was a supply chain problem due to inability to get bottles from their sole supplier. That supplier couldn’t make the bottles because they got their raw materials from Ukraine. So, if you’re looking for another reason to dislike Vladimir Putin and the Russian invasion… Hopefully we won’t have to revisit Appleton 12 shortages again.

Lastly, Spence described a cocktail that’s a favorite in Jamaica. The drink is called the Epic Cocktail and it is made thusly. 1) Open a coconut. 2) Crack open the top. 3) Pour in some Appleton 8, then drink. “You’ll have an epic time!” I’m sure that’s definitely the case.

Ron Santiago de Cuba Rum Extra Añejo 12 Años

I picked up this bottle of Ron Santiago de Cuba in London since I wanted to see how a long-aged Cuban rum would compare to similarly aged rums from countries like Jamaica or Barbados for which I’m more familiar. Cuban rum (“Ron de Cuba”) is a lighter style made with column stills and unlike many Spanish-heritage distilleries there does not appear to be much in the way of added sugar in the finished product. The product is issued at 40% ABV and is quite dark in color.

Indeed Extra Añejo includes typical spicy barrel aging notes but those flavors do not overwhelm. The dry and lighter style means this is very easy to drink. While I find the taste pleasant, there is not a great deal of depth nor is there the lingering finish more common from pot still-based rums. As a point of comparison I find Havana Club 7 to have a richer taste with a longer finish including pleasant toffee notes.

Appleton 17 Legend Tasting

We were fortunate snag the last spots to attend a ticketed tasting event for the Appleton 17 Legend release at Harvey Nichols in Knightsbridge. The £50 event included a welcome Mai Tai with Appleton 8 plus tastings of Appleton 8, 12, and 21 – and the latest Appleton Hearts releases: 1993 and 2002. We also had some truffles made with Appleton rums and a lemon sorbet palette cleanser.

Appleton’s Master Blender Dr. Joy Spence led us through tastings of these rums and was joined Campari ambassador Chris Dennis to discuss Appleton’s rum line, J. Wray & Nephew heritage, and the production and release of Appleton 17 Legend – made to replicate the historical Wray 17 used in the original Trader Vic’s Mai Tai.

The approach leading us to Legend made sense, though it was a lot of rum building up (I didn’t finish my samples to keep a clearer head). The inclusion of Hearts, a single marque pot still release was quite useful. I found the 2002 to be a flavor bomb similar to the 1995, 1999, and 2003 releases I’ve tried. But the 1993 had an unusual finish best described as “minty.” The wonders of pot stills.

All of which led us to a small sample pf Appleton 17 Legend and then a taste in a Mai Tai made by Dennis. Issued at 49% ABV like the historic original, this is more than a proofed down Hearts release. The blend of four marques means this is truly unique. There is no traditional Appleton orange peel, nor overripe fruit. Instead there are hints of nutmeg and herbal spices. It is delicious nest from a glass but even better in Mai Tai where the long and lingering finish is truly sublime. Dennis made the Mai Tai with Ferrand Dry Curaçao and homemade orgeat and rich simple.

Locals were able to purchase a bottle for pickup on Monday. At $500, the rum is fab but I’d probably choose almost two Hearts bottles instead.

We left with goodie bags featuring an Appleton jigger, blue glass, and a cute bottle of Appleton 8. We thank Campari and Appleton for putting on such a great event.

Hala Kahiki Derby

We had the fortunate pleasure to have a visit with the lovely Carla and Neil Smith and to check out their home tiki bar Hala Kahiki Derby. Nicely appointed with room for a couple bar stools, a relaxing couch and peacock chair, plus so much artwork and displays of tiki mugs. The working vintage jukebox was a great centerpiece.

Neil had a delicious clarified punch ready once we arrived allowing everyone to relax immediately and for him to prep some ice and such. Thereafter he asked what we liked and Mrs Mai Tai requested something from the coconut branch of exotic cocktails, so he made a fab Tradewinds for her.

Of course I requested their house Mai Tai which as well as was quite fab. A Smuggler’s Cove devotee, Neil uses Denizen Merchant’s Reserve which is difficult to get in the UK but I was more than happy to mule a bottle over from California. I also brought the Smiths a bottle of the very good but somewhat scarce Hamilton Rum Florida Rum Society blend. Neil says this rum works great in a Banana Daiquiri. Neil also shared a dram of some locally made rum which I also enjoyed.

We are indebted to the Smiths for being wonderful hosts. Truly above and beyond for us fairly inexperienced UK travelers. Cheers to Carla and Neil!

Trailer Happiness, Notting Hill Cocktail Bar

We were close enough to walk over to Trailer Happiness after dinner and had a pretty good experience. We landed around 18:30 Thursday and there were a few people up at street level at some tables but we went downstairs into the lounge. Not yet busy, we could see from the decor and music this could be clubby later in the evening.

We’d heard mixed things but felt our cocktails and the friendly service were great. I like the modern tropical vibe in here. Mrs Mai Tai’s Espresso MarTiki was really great, using rum rather than vodka.

I was impressed by the Mai Tai, one of the best I’ve had in a long while. Appleton Estate Reserve 8 is the rum here, a really great choice, and Grand Marnier as the orange liqueur. The orgeat shines in this cocktail with a long finish and great mouthfeel. I was told a new Mai Tai rum blend is coming including Chairman’s Reserve Legacy that features a bit of cane juice distillate that likely will increase the complexity of flavors coming from the spirit.

Trailer Happiness has a good rep for a rum selection and indeed we saw several beauties on the back bar.

Forbidden Island 17th Anniversary

Had a nice afternoon in Alameda on the patio with friends celebrating Forbidden Island‘s 17th anniversary. The seminal third wave tiki bar opened in 2006 and is still going strong. We were glad to stay outdoors in prep for our upcoming trip to the British Isles, so we missed the live Hawaiian music and hula from Haopinaka, but it sounded great from afar.

Fun on the patio at Forbidden Island

Copalli rum was doing free tastings of their line, including a delightful cask strength expression picked by Forbidden Island. Copalli was present in one of my cocktails, the nicely balanced Copalli Chartreuse Swizzle. Gotta order those Chartreuse cocktails when the French herbal liqueur is still actually available.

Following up from my visit a few weeks back I tried the Infinite Coastline again, but this time with the robust and boozy Rum Fire Jamaica Rum. I really liked this and it remains, as they say, easy drinking.

Nice to see so many familiar faces celebrating Forbidden Island’s birthday – and there was even cake. Congrats to Michael Thanos and all the staff who keep FI going strong.

Appleton Estate Legend 17 Details

Appleton unveiled details of their forthcoming Appleton Estate 17 Year Old Legend Jamaica Rum release this week. The rum was developed by Appleton’s master blender Joy Spence using four rare distillates to replicate the formula for Wray & Nephew 17, the original rum that Trader Vic used in the Mai Tai. Issued at 49% ABV and aged in ex-Bourbon oak barrels, Legend replicates the original by being 100% pot still distillate.

Spence was quoted in a Forbes article about the release, saying “When I made the Mai Tai with this rum. I tell you, I was in heaven. I sat in my garden and I said this is most amazing Mai Tai ever.”

Appleton Estate

Due to the rarity of the distillate, only 1500 bottles will be available globally, never to be produced again. Legend will be available at select “premium retailers” starting in June 2023, in the United States, Jamaica, the United Kingdom, France, Italy, Czech Republic, Switzerland, Belgium, Netherlands, Luxembourg, Austria, Denmark, Singapore, Taiwan, South Korea, New Zealand, Japan, and Hong Kong. List price is $500 per bottle.

Their hyped May 17 announcement date coincided with the selling of a few bottles via Blockchain broker BlockBar, where the early adopters are guaranteed an NFT and a bottle. Or, they are now in a position to flip the rum to the highest bidder, with some bottles now well over $1000.

The Mad Scramble Starts in June

You’d think that with a $500 list price that maybe it would keep away some buyers. Heck, even Appleton’s $300-$400 Hearts releases are still found out there here or there. But given the hype it seems that Legend will be very difficult to obtain. We know a few famous venues and collectors who won’t be getting Legend even after they asked.

Personally, I’ll be traveling in the British Isles for the last two weeks in June. So, there’s nary a chance I’ll be able to jump on my favorite retailer’s customer email and snap this release up like I did with the Appleton Hearts release. The whole NFT thing left a bad taste in my mouth.

Maybe someone will take pity and offer me a tot or two.