The Search for the Ultimate Mai Tai was relaunched on Instagram in December 2017, reviving the brand started way back in 1998. 2700 posts in total and 247 in the last year, chronicling experiences with cocktails, connections with people in the community, and world’s leading feed of Mai Tai minutiae.
We had some great adventures in the last 12 months. A few are chronicled in the photos including some travels with Mrs Mai Tai to far off places such as Palm Springs, Los Angeles, and San Diego. We visited SeaTac for a long weekend and even experienced a tiki bar blackout! We had memorable trips to SoCal including New Year’s Eve at Lucky Tiki and attending the Rum Curious Summit in Long Beach. Locally, I spoke at SF Rum Fest, spoke and toasted at Trader Vic’s Mai Tai Day, and I hosted Mai Tai Trivia in at Dr. Funk in San Jose. I was featured on episodes of the Make & Drink channel on YouTube, including a blind tasting of Appleton Rum Mai Tais, as well as the Tiki Talk Show podcast.
I visited 46 different tiki bars in the last year, plus several home bars including bartending a Circus Peanut party in Marin County. We returned to Europe, including Trader Vic’s in Munich, Matiki in Vienna, and Mata Hari in Zurich. The Ultimate Mai Tai remains on the menu at Tiki Tom’s, but we had to say goodbye to our beloved Kon-Tiki Oakland. Thank you to so many folks in the industry who’ve shown what true hospitality is.
So, thanks to so many fellow Mai Tai fans I’ve had the pleasure of interacting with over the last year. I appreciate your follows, likes, and comments online and in real-life, where UMT stickers are usually enthusiastically received. Here’s to another year.
Cheers!




























